Tel: 01953 433 899 Creating great websites in Norwich, Norfolk and across the country

Search Engine Optimisation

Built in to all websites will be a considerable amount of SEO or search engine optimisation to ensure you are easily found by Google and other search engines.  That fact applies to all our websites where we have a software program which is literally plugged in to your website to ensure we get the very best results from the words and images on and within your website.  Although in most cases you will supply the text for the pages, we will ensure the words used are dealt with in the best possible way, optimised in fact, for SEO results and what better way to do that than to utilise a software package made for the purpose.

These are just some of the SEO factors we check:

  • All page links will be tested to ensure they lead to a correctly formulated page or website.
  • We will ensure wherever possible that the focus keyword appears in the first paragraph of the copy.
  • We will ensure the focus keyword is of sufficient density within the text to be recognised as a keyword without being repeated too often and therefore considered spam..
  • We will set a meta description to contain the focus keyword.
  • We will ensure a meta description is of a proper length so not to be truncated.
  • We will endeavour to have the focus keyword appear in as many subheadings as possible.
  • We will ensure the alt attributes of images contain the focus keyword.
  • We will encourage or write text to ensure a minimum of 300 words per page minimum.
  • We will always have search engine friendly page titles with a suitable length that fits well with the page content and heading.
  • Focus keywords will where possible be unique to the page they refer to.

Your site will provide you with statistics so you will know the numbers of visitors and the number of page hits you are getting as well.  When your site appears on Google or Bing they do so with words from your website.  We will show you how you can control the words that Google or other search engines actually display – to coin a phrase; you can take back control.

And we also submit your website pages to the main search engines which includes Google of course.  This means earlier recognition in the search engine rankings.

  • David BlincowDavid Blincow

    Our village hall trust employed Caston Web Designs to produce a modern website to replace our original. Brian, the proprietor, has designed an intuitive site that is both appealing and informative and it has received much favorable comment. Brian goes to great lengths to ensure he has understood your requirements and to interpret your brief but will also make helpful suggestions during the instruction stage. He is happy to use his client's own photographs but will also if required take photographs in accordance with his client's wishes. We found his pricing to be very favorable.
    We have no hesitation in recommending the service offered by Caston Web Designs.

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  • David ButterworthDavid ButterworthCommunity Car Service

    Great Design

    Caston Web Designs were given the task of creating a new website for Great Massingham Community Cars - they were competitive on price, responsive to questions and guided us through the process smoothly. Their after-sales service has been exemplary and we have recently arranged for them to broaden the content of our website. We have received many compliments about the new website and these compliments rest squarely on the shoulders of Caston Web Design for their excellent service.

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  • Damien CoeDamien CoePlastering Services

    Very Happy with my Website

    I was very happy with how Caston web designs worked with me to design my website with great ideas & quick service & always willing to help out afterwards to keep on improving my web page and adding to it if I need it

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  • Alan PorterAlan Porter

    Brian of Caston web design built a web site for me which, after my very tight brief was excellent, it did exactly what I wanted, as being a photographer I wanted a visual look to my web site to let the pictures do the talking, which is exactly what I got!

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  • Peter SmithPeter SmithYaxham Village Hall

    Very Helpful and Understanding

    Our Village Hall had been stuck in a time warp and had not taken a grasp of new technology and communication. We considered a number of providers to help us create a web site and given Caston Web Designs’ experience in developing sites for other village halls and their immediate ability to grasp our needs, we selected them for the task. Their input and flexibility in accommodating our requirements and also advising when our requests were not appropriate to web sites, was very helpful. We are now in a situation where at least 50% of our enquiries are on line and we are moving towards a more up to date way of conducting our business. Village Hall finances across the country are precarious and it is essential that new ways of communicating are grasped, in order to strengthen income. Caston’s help and follow up support has been an important part of our change towards future operation.

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  • Karen LodgeKaren Lodge

    Excellent service provided by Brian. Very understanding with those who are technically challenged like myself 😁 created a website that was both great visually and easy to navigate for both customers and myself and continues to provide excellent after care service. Highly recommended

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  • John DixonJohn DixonNorwich Stoves & Home Improvements

    Absolutely fantastic service

    If you’re looking for a website to be built or revamped look no further. Caston Web Designs offer a brilliant service to suit all budgets with an extremely personable service. The service I have received has been second to none. I would and do highly recommend Caston Web Designs to anybody requiring a website.

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  • David GeorgeDavid George

    Excellent Service

    During the website build, Brian listened to what I required and created a great website for me. Also, he is always available for aftercare.  Most of my business now comes via Google and obviously the web site is more important than ever.

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  • Mick CardwellMick CardwellThe Stove & Fireplace Centre

    They deliver on what they promise.

    Caston web designs have been very good from day 1, They have built us a superb website, always answer any questions you may have and very approachable. I look forward to working with Brian going forward. 5 Star Company…

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  • Daniel GeorgeDaniel GeorgeTea & Coffee Shoppe

    Very efficient and excellent value for money

    When we asked Brian to design our website he spent time with us to find out what we wanted from our website and how it could work best for us. The result is a website which reflects our business, is easy to read and understand and just what we wanted.  Brian’s work is to a high standard and at a sensible price.  We now need to update our information and will be contacting him for further sound advice.

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  • Gerry EllisGerry EllisOutside Catering

    Thank you for listening so carefully

    Brian at Caston web design provides a thoroughly competitive and professional service giving that personal input that most larger companies fail to do, with excellent customer contact skills, listening to what the client needs and delivering a wonderful product. A 5-star service.

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  • John GriffithsJohn Griffiths

    Brian completed a new website for our Charity and it has proved to be a great asset in communicating our message and making it easy for potential volunteers to get in touch with us. It's easy to use and to update and as a charity we were glad to see that the cost of creating and maintaining were more than reasonable.

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  • Mark HoweMark HoweHouse Clearance Services

    Absolutely amazing service

    Brian helped us set up our business website and has gone above and beyond all our expectations. Everything was explained in terms we understood  and carried out with utmost efficiency. we are extremely pleased with the service we received from Brian and do not hesitate to recommend his web design service.

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  • Sonia DriscollSonia DriscollSpiritual Development School

    Really Great Service

    An excellent service with good, ongoing support if needed.  Would highly recommend.

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  • Stevie SpudStevie SpudChildrens' Entertainer

    Fantastic, friendly, helpful, professional service.

    Hello Brian,
    Thanks for your patience and hard work, nothing was too much trouble, listened to what I was looking for, still making small changes, love the website.
    If you need a website look no further, you  will not be  disappointed.  Thanks Brian

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  • Sally SmithSally SmithHousehold Cavalry Ltd

    Highly Recommended!

    Brian redesigned my website and its now better than ever – nothing was too much trouble – I rely on my website to inform my clients and provide business so it was important that the changeover from one site to the other should be totally seamless and it was. As I said, I would highly recommend.

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  • Ian McArdleIan McArdleThe Fuel Doctor

    Great service!

    Great service, design and aftercare all done very efficiently from a Norwich web designer

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  • Margaret BarrettMargaret BarrettCancer Charity


    I could not have asked for better teaching, or an easier website to maintain. It has helped to get our purpose across to the general public easily and on the one occasion I had a problem Brian was there to explain in clear terms.

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  • Duncan McLennanDuncan McLennanMetal Fabrication

    Quick Service and an Excellent Result

    Hello Brian, Just a short note to say thanks for producing our website.  We fully recognise the importance of a web presence and wanted to choose a Norfolk Website Designer. We are very pleased that you took the time to develop an understanding of what we require and produced exactly what we were looking for. The website design is clean and uncluttered, and promotes exactly the right image for our customers. You produced our website in double-quick time and have actioned subsequent refinements immediately. We are very pleased with the outcome.

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  • michael stringermichael stringer

    Brian created our website in May 2018,unbeknown to our business the website crashed and Brian noticed this and dealt with our IT host to get the website up and running again in no time at all. Brian's experience in dealing with this was invaluable and would recommend his services to any business.

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  • John HannyngtonJohn HannyngtonCeramic Studio

    Very Good Indeed

    I was very pleased with my experience. It was my first website and therefore a learning curve, but you were able to interpret my wishes and turn them into an easily navigable site. Thank you.

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